Threat Ideas for SWOT Analysis

 

List of Possible CAPABILITY-BASED Threats for a SWOT Analysis

  • Becoming a market laggard or a me-too player
  • Being leap-frogged by competitor’s technology
  • Being too slow to adapt to change
  • Declining profits as patents run-off
  • Deteriorating strategic alliances
  • Enterprise bargaining issues
  • High staff turnover
  • Impact of logistical inefficiencies
  • Inexperienced staff
  • Inflexible internal processes
  • Limited internal marketing
  • Our business model becoming outdated
  • Over-reliance on manual systems
  • Poor service culture

List of Possible FINANCIALLY-BASED Threats for a SWOT Analysis

  • Ability to meet cash flow requirements
  • Declining unit margins
  • High debt levels reducing profit potential
  • Increased operating/technology costs
  • Limited profit levels
  • Poor profitability leading to higher cost of capital
  • Rising fixed costs
  • Slower growth due to poor profitability
  • Slower growth due to the inability to raise funds

List of Possible CUSTOMER-BASED Threats for a SWOT Analysis

  • A disconnected, and less loyal, customer base
  • Changes in consumer spending patterns
  • Consumers becoming more demanding
  • Consumers becoming more price sensitive
  • Consumers not buying product line extensions
  • Declining share-of-customer
  • Geographic shifts by consumer markets
  • Losing key/valuable customers
  • Loss of a key customer account
  • Lost of market share
  • Reaching market saturation
  • Shift to an experience economy
  • Significant change in consumer behavior
  • Weakening customer relationships
  • Weakening customer satisfaction

List of Possible PRODUCT-BASED Threats for a SWOT Analysis

  • Becoming a me-too player, due to product mix
  • Decline stage of the product life cycle
  • Failed brand extensions
  • Lost of unique product features
  • New products cannibalizing our existing sales
  • Possible new product failures
  • Products becoming outdated
  • Too slow in the development of new products

List of Possible MARKETING-BASED Threats for a SWOT Analysis

  • Becoming overly price competitive
  • Being too ethnocentric
  • Excessive cost of big data
  • Expensive CRM program
  • Inability to grow the customer base long-term
  • Increased market fragmentation
  • Increased media fragmentation
  • Limited success in creating engaging content
  • Loss of market share
  • Ongoing weak social media engagement
  • Poor marketing efforts damaging our brand
  • Poor marketing ROI
  • Poor publicity in the media
  • Poor ratings on review websites
  • Weakening value proposition

List of Possible BRAND-BASED Threats for a SWOT Analysis

  • Adverse media attention
  • Being perceived as slow and outdated
  • Brand damage due to “viral” videos
  • Brand damage due to media stories
  • Falling brand awareness
  • Limited corporate social responsibility brand image
  • Negative attitudes to the brand
  • Organized consumer lobby groups
  • Perceived brand inconsistency
  • Poor brand fit to international markets
  • Poor/negative publicity
  • Potential new product failures damaging our brand
  • Product recalls and brand damage
  • Unclear positioning
  • Vague brand associations
  • Weakening brand equity

List of Possible CHANNEL-BASED Threats for a SWOT Analysis

  • Deteriorating franchisee relationships
  • Increase in supplier costs
  • Loss of a key retailer/channel
  • Loss of a key supplier
  • Retailers not accepting our product line extensions
  • Untenable channel conflict
  • Weak bargaining power abused by retailers
  • Weak bargaining power abused by suppliers
  • Weakening retailer relationships
  • Weakening supplier relationships

List of Possible COMPETITOR-BASED Threats for a SWOT Analysis

  • Aggressive price cutting
  • Being challenged by well-funded start-ups
  • Being outperformed by data-driven competitors
  • Being under-priced by more efficient competitors
  • Competitor’s acquisitions/mergers program
  • Competitors introducing better/improved products
  • Competitors introducing break-through new products
  • Competitors more able to diversify income streams
  • Competitors providing more “value add”
  • Competitor’s strengthening their brand
  • Competitors targeting our product gaps
  • Competitors targeting our key customers/segments
  • Cost leadership advantage
  • Disruptive new competitors
  • Fast growing competitors
  • Growing competitive set
  • Highly-financed competitors being able to grow faster
  • Industry price-war
  • IT-savvy competitors gaining more efficiencies
  • Many emerging new entrants
  • More aggressive competitor behavior
  • More efficient competitors, competing on price
  • More insightful competitors outperforming us
  • New international competitors emerging

List of Possible MACRO-ENVIRONMENT-BASED Threats for a SWOT Analysis

  • Breach of data/privacy issues
  • Declining economic conditions
  • Disruptive innovation
  • Disruptive technology
  • Economic downturn
  • Foreign exchange risk
  • Google algorithm changes
  • Government de/regulation
  • Growing natural environmental concerns
  • Hacking/lost of data
  • High levels of inflation
  • High levels of unemployment
  • Home delivery series
  • Increase in commodity prices
  • Increased corporate tax rates
  • Oil/energy costs
  • Online fraud
  • Potential political instability or government change
  • Product piracy
  • Rapid technological change
  • Shared-economy services
  • Shift to online shopping
  • Terrorism and impact
  • The gig economy
  • Uncertain market conditions
  • Unpredictable trends and disruption

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