Opportunity Ideas for SWOT Analysis

 

List of Possible CAPABILITY-BASED Opportunities for a SWOT Analysis

  • Become a first-mover in an emerging markets
  • Build our IT/software expertise
  • Create appropriate outsourcing partnerships
  • Data mining of our customer  database
  • Develop propriety software
  • Develop strategic alliances
  • Improve our analytical marketing capabilities
  • Improve our manufacturing expertise and experience
  • Leap-frog competitor’s technology
  • Leverage our big data
  • Leverage our superior logistics system
  • Streamline our internal processes
  • Use automation to improve performance

List of Possible CULTURE-BASED Opportunities for a SWOT Analysis

  • Develop a customer relationship culture
  • Develop a high service culture
  • Develop an innovation culture
  • Further develop our sales/service team
  • Recruit more high quality staff
  • Shift from silos to a team-based culture
  • Use automation to fine-tune staffing levels
  • Use cross-functional teams to develop new products
  • Use cross-functional teams to streamline processes
  • Use high quality employees to cross-train other staff

List of Possible FINANCIALLY-BASED Opportunities for a SWOT Analysis

  • Generate license revenue streams from key patents
  • Increase margins across-the-board
  • Increase margins for our patent-protected products
  • Pursue greater economies of scale
  • Raise capital funding to invest in new ventures
  • Work to generate cost efficiencies

List of Possible CUSTOMER-BASED Opportunities for a SWOT Analysis

  • Attract new customers through special offers
  • Build stronger customer relationships
  • Develop a clearer value proposition
  • Develop and implement a CRM program
  • Develop and implement a loyalty program
  • Develop and target clear brand personas
  • Focus on growing share-of-customer
  • Grow customer loyalty/retention
  • Grow market share to become the market leader
  • Improve offering to increase customer satisfaction scores
  • Improve offering to increase net promoter scores
  • Improve the overall customer experience
  • Increase customer loyalty
  • Map out and target the steps in the customer journey
  • Modify marketing mix to better fit to customer’s needs
  • More effectively manage customer expectations
  • Shift to a customer-centric marketing outlook
  • Target more price inelastic markets
  • Target niche markets

List of Possible PRODUCT-BASED Opportunities for a SWOT Analysis

  • Add increased product augmentation
  • Add more product line extensions
  • Broaden  our product range to offer multiple price points
  • Broaden  our product range to target new segments
  • Broaden our product range to eliminate product gaps
  • Build product value to increase unit margins
  • Develop break-through new products
  • Develop higher quality products to target new segments
  • Develop new products for international markets
  • Develop products for the global market
  • Develop products to target key segments
  • Expand our product mix
  • Extend our brand into new areas (brand extension)
  • Identify and pursue relevant market gaps
  • Improve overall product quality product design
  • Improve product quality
  • Introduce low-cost products under a new brand name
  • Introduce new products faster than competitors
  • Modify marketing spend towards digital marketing
  • More clearly differentiate our product offering
  • Rationalize and simplify our product range
  • Reposition weaker products
  • Streamline product features to reduce costs
  • Supply private label brands for key retailers
  • Tailor products to better fit consumer needs
  • Unique product features/design

List of Possible MARKETING-BASED Opportunities for a SWOT Analysis

  • Broaden our geographic reach
  • Build relationships with influencers
  • Compete less on price
  • Compete more on price
  • Conduct more marketing experiments
  • Develop a clearer marketing strategy and direction
  • Develop marketing-mix models
  • Develop relationships with media outlets
  • Expand internationally
  • Expand our number of stores/outlets
  • Improve our overall market positioning
  • Leverage our market insights
  • Redesign our key stores/outlets
  • Shift to more high-traffic locations
  • Strengthen/clarify our value proposition
  • Target high growth markets

List of Possible BRAND-BASED Opportunities for a SWOT Analysis

  • Acquire a competitor’s successful brand
  • Build online engagement with our brand
  • Build our brand awareness
  • Build our brand internationally
  • Charge a greater price premium
  • Create/build “consumer love” for our brand
  • Develop a new brand
  • Improve attitudes towards our brand
  • Increase our corporate social responsibility image
  • Position our brand as the market leader
  • Pursue co-branding opportunities
  • Reposition our brand
  • Utilize key sponsorships to broaden our brand
  • Utilize more brand extensions
  • Utilize publicity to help build our brand

List of Possible DIGITAL-BASED Opportunities for a SWOT Analysis

  • Advertise on online comparison websites
  • Build an online sales channel
  • Build/acquire digital marketing expertise
  • Create more interesting (and viral) videos
  • Creating more engaging social media content
  • Develop relationships with online “influencers”
  • Expand our use of social media platforms
  • Improve overall social media engagement
  • Increase level of online advertising
  • Increase website engagement
  • Introduce an app
  • Target review websites for better ratings
  • Use campaigns to gain more social media followers

List of Possible CHANNEL-BASED Opportunities for a SWOT Analysis

  • Expand geographic reach
  • Expand number of retailers
  • Expand our number of channels
  • Leverage bargaining power with retailers
  • Leverage bargaining power with suppliers
  • Move to a franchisee model
  • Shift our channel focus to a more online emphasis
  • Work closer with key channel partners

List of Possible COMPETITOR-BASED Opportunities for a SWOT Analysis

  • Acquire key competitors
  • Aggressively challenge new players
  • Aggressively challenge substitute offerings
  • Under-price in order to attack competitors
  • Use channel relationships to defer new competitors
  • Use low price points to target specialist competitors
  • Use media announcements to defer new competitors

List of Possible MACRO-ENVIRONMENT-BASED Opportunities for a SWOT Analysis

  • Become a disruptive innovator
  • Demand for home delivery services
  • Develop environmentally-friendly products
  • Google algorithm changes
  • Government de/regulation
  • Government subsidies/incentives
  • Introduce new, modern technology and/or systems
  • Leverage improving economic conditions
  • Lobby the government for improved legislation
  • Low inflation outlook
  • Promote an “environmentally-aware” corporate image
  • Rapid technological change
  • Shared-economy services
  • Shift to online shopping
  • The gig economy
  • Use environmental issues to reduce our cost structure

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