SWOT Example for a Bank

 

This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.


SWOT Analysis Example for a Bank

Strengths
  • High service levels
  • Highly automated systems
  • IT/software expertise
  • Easy access to capital and funding
  • Solid financial reserves
  • Effective sales and service culture
  • Focus on internal marketing
  • Team-based culture
  • Clear segments targeted effectively
  • Clear value proposition
  • Effective CRM program
  • Good understanding of the customer journey
  • Strong share-of-customer
  • Broad product range
  • Attractive store design/layout
  • Highly convenient locations
  • Clear positioning
  • Seen as having strong corporate social responsibility
  • Easy-to-use apps
Weaknesses
  • Poor cost efficiencies
  • Mixed quality staff
  • Targeting price elastic markets
  • No distinct product features
  • Undifferentiated products
  • Limited engagement from marketing communications
  • Have to price under the market
  • No consumer connection to the brand
  • Limited online advertising experience
  • Limited social media success
  • No expertise in creating engaging online content
  • No real relationships with online “influencers”
  • Broad competitive set
Opportunities
  • Leverage our big data
  • Develop a customer relationship culture
  • Attract new customers through special offers
  • Shift to a customer-centric marketing outlook
  • Target more price inelastic markets
  • Expand our product mix
  • More clearly differentiate our product offering
  • Broaden our geographic reach
  • Build relationships with influencers
  • Expand our number of stores/outlets
  • Strengthen/clarify our value proposition
  • Build online engagement with our brand
  • Advertise on online comparison websites
  • Build/acquire digital marketing expertise
  • Creating more engaging social media content
  • Become a disruptive innovator
Threats
  • Becoming a market laggard or a me-too player
  • Declining unit margins
  • Rising fixed costs
  • Consumers becoming more price sensitive
  • Becoming a me-too player, due to product mix
  • Excessive cost of big data
  • Inability to grow the customer base long-term
  • Poor ratings on review websites
  • Being perceived as slow and outdated
  • Aggressive price cutting
  • Growing competitive set
  • Many emerging new entrants
  • Breach of data/privacy issues
  • Disruptive technology
  • High levels of inflation
  • Online fraud
  • Uncertain market conditions