Example SWOT for Apple

 

This example SWOT for Apple was generated using the SWOT analysis Excel template that you can download for free on this website.

SWOT Analysis for Apple

Strengths
  • Product leadership
  • High quality products
  • Easy-to-use products
  • Superior product design
  • Effective new product development process
  • Ability to leap-frog competitor’s technology
  • Highly innovative
  • IT/software expertise
  • High profit margins
  • Solid financial reserves
  • Good corporate culture
  • High quality staff
  • Strong R&D expertise and team
  • Strong brand equity
  • Consumer “love” for the brand
  • Perceived as the market leader
  • Strong share-of-customer
  • Global coverage and reach
  • Successful international expansion
  • Good bargaining power with suppliers
Weaknesses
  • Product-centric strategy
  • Limited product range
  • Many product gaps
  • Reliance on a single brand
  • Many emerging new entrants
  • Strong existing competitors
Opportunities
  • Use capital to invest in new ventures
  • Add more product line extensions
  • Broaden our product range to offer multiple price points
  • Extend our brand into new areas (brand extension)
  • Leap-frog competitor’s technology
  • Increase margins for our patent-protected products
  • Increase our corporate social responsibility image
  • Aggressively challenge new players
Threats
  • Product piracy
  • Government de/regulation
  • Economic downturn
  • Many emerging new entrants
  • Industry price-war
  • Competitors targeting our product gaps
  • Competitors introducing break-through new products
  • Inability to grow the customer base long-term
  • New products cannibalizing our existing sales
  • Changes in consumer spending patterns